To ensure the continued financial stability and operation of the Canadian Kennel Club the board has created a business plan for 2011 encompassing membership restructuring, non member tracking fees, virtual certificates, revenue generation, expenditure reduction, membership services, Apex and communication.

Many of these changes are in the planning stages and will be fleshed out as the year progresses. Others will have an immediate impact on the membership and the dog fancy. These are changes that are required for the fiscal health of the organization.

MEMBERSHIP RESTRUCTURING:

2 categories

Category 1 (Basic)

    • membership card

    • voting rights

    • member credit account

    • 50% discount of club services and selected products

    • advertising discounts Dogs in Canada

    • membership in rewards program value added programs (insurance, tel etc)

    • on line newsletter

    • unlimited participation in shows and trials

Category 2 (Premier)

    • same as Basic benefits

    • breeder education 20% discount

    • free web advertising puppies for sale

    • priority processing of accounts

Life Members

    • Basic Category benefits

    • Option to purchase DIC subscription

    • Can upgrade to Premier by paying $50

Considering adding a corporate membership as well.

NON MEMBER TRACKING FEES:

  1. Effective January 1, 2011 a tracking fee for a Canadian non member will be charged for all awards and titles tracked. Dogs co owned with a CKC member will be exempt from the tracking fee.

  2. The tracking fee will be charged per dog/per title within 30 days of the first award

  3. In order to protect the awards/titles earned, the non member will have a choice either to become a CKC member or to pay the $55 tracking fee. Failure to comply within 30 days of notification will cause all awards and titles to be cancelled.

  4. The premium list must carry a note stating these fees apply only to dogs wholly owned by non CKC members and are not applicable to CKC members.

Americans are exempt from the tracking fee since they already pay $55 for an ERN number.

VIRTUAL CERTIFICATES:

Issuance of certificates both registration and shows and trials will be done via PDF emails.

A fee of $10 will be charged for printing and mailing of a certificate.

Estimated savings Registration $70 K

Shows and Trials $17K

REVENUE GENERATION:

Modeling for Shows and Events, for a trial period of one year. Options are to be approved by a 5 member committee of the board. It’s open to all existing clubs with more than a 10 year continuing accreditation. It cannot contravene the currant by-laws. Must focus on increased participation at events.

Examples might be

    • 200 multiple shows from 175

    • Gate entries

    • Veterans classes

    • Junior puppy classes

    • Altered

    • Field and performance classes

Clubs must prepare a proposal indicating how these initiatives might work and how they are to be implemented.

OTHER REVENUE GENERATING OPTIONS BEING INVESTIGATED:

    • Different concept of championship points. Regional/Zone and Canadian Championships. Increasing point system and majors.

    • Development of a new company to support the entrance of non-purebred dogs into performance events.

    • Examine the success of other kennel clubs throughout the world with an eye to adapting some of their concepts.

    • Strike a committee to explore the concept of a % registry as suggested by Ag. Canada

OTHER ITEMS BEING EXPLORED IN THE BUSINESS PLAN:

*Change to regulatory function with the redirection of responsibilities for infractions to the point of origin.

* Reduction of CKC staff involvement in show and trials issues.

* By-law changes to support the business plan framework

* addition of a finance committee mandate to the audit committee

* restructure the CKC office to better support changing roles

*update the strategic plan

*develop an annual update process for all rulebook changes $4000 per rule book. Put on line with immediate changes or every three years.

*develop and implement a plan to reduce the amount of space used by CKC and Apex in the existing building. Negotiate a revised rent payment. Develop a business office concept including sub-letting vacant space

APEX:

    • Redefine the potential of APEX with a view to membership needs.

    • Redirect the focus to the value of purebred dogs

    • Increase resources to web based

    • Increase profit margins

MEMBER SERVICES:

    • Communicate the breeder education program

    • Develop and offer Modules 1 and 2 by 2011

    • Increase value added of memberships

    • Improve and increase bilingual offerings

    • Initiate a member retention program

COMMUNICATIONS:

    • Raise the profile of the CKC using social media and our media tools

    • Promote the value of the purebred dog

    • Develop programs to attract and maintain members.

    • Work with members to develop a dog lobby municipally, provincially and federally.

    • Increase club and member participation in the affairs of the CKC

      •